CJ McLaughlin.

Ridge helped NASCAR driver CJ McLaughlin source and close sponsors to support his race schedule.

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CJ McLaughlin.

Ridge helped NASCAR driver CJ McLaughlin source and close sponsors to support his race schedule.

Back

The Challenge

Sponsors secured to support the race schedule.

Sponsors secured to support the race schedule.

Ridge helped CJ McLaughlin build a more targeted system for identifying, prioritizing, and reaching potential sponsors.

Our Strategy

A more repeatable sponsorship pipeline.

A more repeatable sponsorship pipeline.

Instead of relying only on one-off outreach, CJ used Ridge to create a more structured process for bringing in brand partners for upcoming races.

The Results

75%

Increase in conversations.

85%

Show up rate.

45 days

To implementation

Over 100+ integrations

Connect Ridge to the tools your team already uses CRMs, data providers, AI models, enrichers, outbound systems, and internal workflows.

Over 100+ integrations

Connect Ridge to the tools your team already uses CRMs, data providers, AI models, enrichers, outbound systems, and internal workflows.

Over 100+ integrations

Connect Ridge to the tools your team already uses CRMs, data providers, AI models, enrichers, outbound systems, and internal workflows.